With
all the experience I managed to gain from professional sport together with my
studies in Great Britain at Coventry, I designed a project for short, medium
and long term. The main objective is to change the attitude towards
professional sports and alpine skiing in Romania. Another objective would be
promoting alpine skiing as a whole, being a relatively easy sport for all ages.
My project is based on three main ideas:
- Developing my Brand: AIV
- Raising the popularity of alpine skiing in Brasov
- The importance of “Dual Education”: sport and study
Devolping the Brand
For
the beginning, alongside my partner who handles marketing and communication, I
would like to integrate all the communication and social media at one’s
disposal. Until now Facebook and the Blog, continuing with Twitter, Instagram,
Wikipedia and so on. The first point of this strategy aims to create a solid
and well positioned picture for the athlete Ioan Valeriu Achiriloaie trough the
brand AIV. The second would be to cover as good as possible the entire season,
with personalized messages for all the segments we wish to transmit. Last but
not least would be to create a visual identity for the brand AIV. The main
objective of this brand would be to explore the marketing opportunities for the
“product” Achiriloaie Ioan Valeriu in order to draw important stakeholders to
be part of the project. We wish to be capable to offer benefits for our
partners which would in turn help them with accomplishing their own objectives.
Alongside with the points we listed above, we
also wish to work consistently with a community of journalists and TV Stations,
newspapers and websites who would spread our message.
Raising the popularity of alpine skiing in
Brasov
Here
it is vital to have a good working relationship between more entities from the
city of Brasov and the brand AIV. An
important role in this endeavor is held by the club ASC Corona Brasov, the city
hall of Brasov in addition to many companies from the region of Brasov who are
in the field of sports, particularly winter sports. There is a lot of
potential, talking about a city which
has 3-4 months of full winter and a High School of Sports (Liceul cu Program
Sportiv) who has great tradition in professional sport.
To sum up, we are bringing the “know how”
regarding the phenomenon and the other partners will create an opportunity to
promote skiing, both the professionally and otherwise. The first step for this
will be creating a campaign on my blog with the title “You know you’re a skier
when…”.
The
importance of “Dual Education”
A very
important theme today at a European level is “Dual Education”. As I mentioned
before, my time at Coventry University radically changed my vision regarding
professional sports and life in general.
I firmly believe in this concept: professional
sports and higher education. Because in Romania there is a big difference
between sports and study, there is a big opportunity for a project to promote
both of the themes in the same place. Through my example I strongly believe we
can change mentalities and draw the attention to a problem of the outmost
urgency in Romania: what do I do after I finish my sport career? A
collaboration between the education institutes from Romania and AIV can
transmit the importance of this ideas directly to the ones who are implicated,
with a relatively small cost for all stakeholders.
#AIV #theproject #blizzard #OG2018
Follow our journey through the
2016 season!
No comments:
Post a Comment